David J Ebner

David J Ebner

Content Writer, Editor and Strategist · B2B SaaS and Cybersecurity

Dunedin, FL (US Eastern Time Zone) · djebner@gmail.com · linkedin.com/in/davidjebner · djebner.org

Summary

I've written, edited and run content programs for brands since 2013, including cybersecurity work for Palo Alto Networks, Keyfactor and Cyolo. I turn technical source material and SME interviews into white papers, reports, blogs and web pages that rank in search and give sales teams something to send. I work as an independent contractor, can start now at 15 to 25 hours a week, and use an AI-assisted workflow in which all work is edited and fact-checked before delivery.

Selected Client Work

Engagements I led and produced at Content Workshop, from writing and editing to strategy, production and project management.

  • Palo Alto Networks, Unit 42. Turned the 60-page 2024 Incident Response Report into six months of blogs, podcasts, webinars, presentations and infographics.
  • Palo Alto Networks, Symphony 2025. Ran an influencer campaign for the online conference that drove 834 registrations, converting at 21.4% from influencer referrals and 30% from newsletter signups.
  • Keyfactor. Built a year-long content strategy on PKI, certificate management and IoT for C-level buyers, ran release plans for two flagship industry reports, and launched a monthly newsletter that reached 60,000+ subscribers.
  • Quantum Safe 360 Consortium. Produced a white paper on post-quantum cryptography and crypto agility from SME interviews at four member companies, including IBM, Keyfactor and Quantinuum, and managed four legal approval processes to ship it in about two months.
  • Cyolo. Delivered 94+ assets in nine months for an OT security company, including white papers, ebooks, buyer's guides, case studies and blogs, as its only content provider.
  • PayHOA. Ran the SaaS content program for five years. Organic traffic grew more than tenfold, 33 keywords reached Google's top three, and domain authority rose from 19 to 33.
  • CENTEGIX. Organic traffic rose from 2,081 to 9,640 between July 2022 and May 2024 on 122+ pieces, including ebooks and state landing pages. Domain authority went from 23 to 38.
  • Curative. Produced 85+ blogs, 5 white papers, 21 location pages and 4 survey reports that major online publications cited.
  • Zone & Co. Wrote four long-form reports and industry surveys for finance teams that run NetSuite, built from SME interviews.

Experience

Content Workshop · Founder, Writer and Content Strategist

Clearwater, FL · 03/2013 to Present

  • Wrote, edited and managed content for B2B clients in cybersecurity, SaaS, finance, healthcare and logistics: white papers, ebooks, industry reports, blogs, case studies, web pages, email campaigns and newsletters.
  • Built SEO and keyword strategies, editorial calendars and content metrics, and reported results to client marketing teams.
  • Interviewed subject-matter experts and turned their input into finished pieces that cleared client and legal review.
  • Rewrote 120 web pages in three months for TGW Logistics to fit a North American audience.
  • Wrote 14 blog posts and refreshed six more in three months for Primer, moving target keywords from outside the top 100 to ranks 20 to 34.
  • Launched The Myers-Briggs Company's podcast from scratch and wrote ebooks and blog posts for its content team.
  • Wrote brand messaging and taglines for Sera and Source2. Sera put its new taglines straight into ad campaigns.
  • Other clients included PadSplit and Moreira Team.

Togetherwork · Vice President, Marketing

Atlanta, GA · 01/2019 to 12/2019

  • Headed an in-house marketing agency serving several Togetherwork companies, leading brand managers and marketing specialists.
  • Built product marketing strategies for B2B and B2C sales paths for more than a dozen brands.

OmegaFi · Vice President, Marketing

Columbus, GA · 10/2016 to 12/2019

  • Led marketing strategy for OmegaFi and other Togetherwork companies serving fraternities and sororities, most of them selling SaaS products.
  • Ran digital campaigns, print collateral and in-person events, plus campaigns to win large business clients.

Pavilion · Tampa Chapter Chair

Tampa, FL · 12/2021 to 11/2022

University of South Florida · Campus Recreation Marketing Specialist; English Tutor

Tampa, FL · 12/2006 to 12/2008

  • Marketed the department's services, merchandise and events to students, staff and faculty, and tutored student athletes in English.

Skills

  • Content: white papers, ebooks, industry and survey reports, blog posts, pillar pages, case studies, buyer's guides, web and landing pages, email campaigns, newsletters, podcasts, brand messaging and taglines
  • Cybersecurity topics: incident response, PKI and certificate management, machine identity, IoT security, post-quantum cryptography, secure remote access for OT
  • Other industries: SaaS, ERP and finance, health insurance, school and healthcare safety, logistics, mortgage, recruiting
  • Practice: editing and fact-checking, SME interviews, SEO and keyword strategy, editorial calendars, content metrics and reporting, project management
  • Tools: WordPress, HubSpot, Google Analytics, Moz, Ahrefs, Semrush, Asana, monday.com, Claude for AI-assisted research and drafting

Education and Certifications

  • MFA, Creative Writing, University of Tampa, 2015
  • BA, English (Creative Writing), University of South Florida, 2008. Published in USF Thread Magazine. Dean's List, 2008
  • HubSpot certifications in Inbound, Inbound Marketing, Inbound Sales, Sales Hub Implementation and Solutions Partner, 2020 to 2023

Available for contract work now.

15 to 25 hours a week, US Eastern time. Email is the fastest way to reach me.

djebner@gmail.com LinkedIn Resume